• 360° Marketing - KPO services

  Home > Expertise > 360° Marketing
• 

360° Marketing by Pi Business Research is a practice which has evolved from the extensive experience of Pi team members while providing a variety of KPO Services, including online marketing. It is a balanced combination of the best SEO practices as well as effective content with the objective of making your digital assets more effective.

Our aim with 360° Marketing is to keep your Online Marketing exercise ‘fresh’ and ensure that you get the maximum results from your marketing efforts. Each 360° Marketing plan is customized to suit the unique demands of the customer and is developed only after an in-depth study of the web property.

Speak to us today to get a free review of your website and see how 360° Marketing can help your growth.

360° Marketing does not introduce new components of online marketing; it puts together a set of very effective tools which can help achieve the desired ROI when it comes to marketing your products and services in a very crowded marketplace.

Some of the components of this concept are:

Organic SEO Practices

We make use of Organic SEO to give you long term results that actually WORK. This method helps you optimize your websites through NATURAL ranking. Our team of professional Search Engine marketers optimizes the fundamental on-page and off-page factors that are needed to make your website climb up the SERPs for a wide range of industry specific terms.

A long term goal with organic SEO results is to get consistent high ranking and Top Unpaid Search results on the major search engines. Simply put, Organic SEO Practices involve a high level of optimization for your website, and is a long-term investment geared towards generating high search engine results.

Case Study SEO project for a leading IT strategy firm, USA

Communication Strategies/ Blog Marketing

In a Web 2.0 world, effective online Communication Strategies generate valuable publicity for your business. Social Media Optimization, Social Bookmarking and other communication strategies can help you expand your reach and go beyond just using search engines for driving traffic to your website. Blogging and interaction on forums can be highly effective tools for communicating directly with your customers and getting their feedback. Using our comprehensive knowledge process outsourcing services, we also help you explore the potential of various other social media like community websites, online communities and forums.

Case Study Generate User Interest with Technology-centric Blogs, USA
Content VA for an International Language Translation Company based in Israel

Custom Content

In the competitive space of Web marketing, online ads and aggressive Internet users, it is only good content that can act as a major differentiator when it comes to competitive comparison. Increasingly, the quality of an organization's online presence is driving its growth. The extensive growth of the Internet has boosted the need for quality content. The better experience you can provide your visitors with quality content, the higher your returns.

Case Study Travel content for large Hotels Portal, Europe

SEO / SEM

360° Marketing (a subset of our KPO Services) includes intensive SEO/ SEM (Search Engine Optimization/ Marketing) strategies that are designed to promote your organization's visibility and garner genuine online traffic. Our SEM helps you to reach your target customers more effectively, and enhances the bottom-line of the business.

Case Study SEO services for a Leading Provider of Personalized Response Marketing and Web-To-Print solutions, UK, Ongoing

Social Network Management

Social Networking, if done correctly, can do wonders for your business. Online communities are based on shared interests and activities, and have significant influence on their members. Effective social networking can help you reach numerous targeted consumers at one go. Pi increases your website's business potential by enhancing your presence on major social networks.

PPC Campaigns

If you'd like to measure the success of your online ad campaigns, PPC (Pay Per Click) advertising is the way to go. This pricing model for SEM campaigns is based on the number of click-throughs generated by online ads. The Click-Through Rate (CTR) gives you a direct measure of performance, making this a popular advertising technique on websites, ad networks and search engines.

Database Management

The effectiveness of your marketing effort depends on how efficiently you can manage the information available with you. An IT savvy team can take on data publishing on a wide number of platforms with minimum training. Pi's Database Management team helps to keep your data current and employs multiple processes to generate new data, as well as spin off reports. Relevant security measures are also put in place to ensure the security of your data.