Pi Business Research - Case Study > Newsletters for Big4.com. Ongoing

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Thanks to Pi’s excellent research and writing services, we’re able to send out our high impact monthly newsletters... - Editor, Big4.com

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Case Study : Newsletters for Big4.com. Ongoing

Opportunity
To create a comprehensive monthly newsletter targeted towards the Big 4 alumni, bringing together all news and analyses related to the Big 4 consulting firms.
About the Project
Our client runs a popular website that provides news services, career services, and information and networking opportunities to alumni from the Big 4 consulting firms. The monthly newsletter helps the members of the site to know all about the latest, important happenings related to the Big 4 companies and the people.

To create a comprehensive newsletter, we have to keep track of the recent developments and news related to all the important consulting giants including Accenture, PricewaterhouseCoopers, CapGemini, Deloitte, Andersen, Ernst & Young, BearingPoint and KPMG.
Solution
To gather all the relevant news items, the Pi team keeps monitoring the various news sources, company websites, blogs, press releases and newsletters throughout the month. At the end of every month, all the collected information is sifted through to identify the most important and relevant news stories.

The selected stories are checked for different news angles and separate viewpoints, which are then analyzed and combined to create unique news items for the monthly newsletter.

To create a complete, informative newsletter, we have to employ a comprehensive style of writing, compact presentation coupled with news sense and a thorough knowledge about the various companies.
Client Comments
Thanks to Pi’s excellent research and writing services, we’re able to send out our high impact monthly newsletters which go out to more than 20,000 registered users.