Case Study :Creating Financial Blog Content for a Serial Entrepreneur and Strategy Consultant in Silicon Valley, USA. 2007 to 2008
- Opportunity
Creating a series of comprehensive blogs for our client’s personal blog site, which subsequently was syndicated by several notable online business, finance, and technology publishers.
- About the Project
Our client is a well-known Entrepreneur and a Strategy Consultant in Silicon Valley. We have worked extensively for creating a variety of well-researched articles for our client’s blog, which is one of the most widely read blogs on technology, business and strategy.
100% original, well-researched and synthesized content has led an increase in traffic as well as syndication deals with the likes of Seeking Alpha and Fortune blogs.
- Solution
Some of the topics covered while working on this project are:
Each article was keyword rich, designed specifically to increase traffic to the client’s website and make it a valuable resource for tourists. Some of the countries covered were UAE, Maldives, Bahamas, India and Malaysia.
- Online advertising networks, their earnings and road ahead.
- PE investments in the Web 2.0 ventures
Various verticals in the online industry which includes Personal Finance, Travel, Jobs, Online community sites etc.
Pi Analysts have also reviewed the online business strategies and performance of various publicly traded companies in the old and new media space. Each mini-report has evaluated the Company’s business model, the strategies employed by them to increase their online revenues, new initiatives and finally our take on the Company’s strategy and the future outlook for the corporation.
Our client has syndicated some of the articles and research conducted by us to sites like GigaOm, Yahoo! Finance, Seeking Alpha, ReadWriteWeb, Emergic, Cadwire, TheStreet.com and many other sites.