Case Study : Extensive Travel content for a leading Middle East Tourism Website, 2007 (ongoing)
- Opportunity
To create well informed articles for online users, providing detailed information on a wide range of tourist attractions in the Middle East. The project involved writing more than 200 destination specific articles.
- About the Project
Our client required a large volume of articles about the various countries and cities that were featured on their travel website. These articles would
- Help attract more visitors to the site
- Provide detailed information to the tourists about the various places of interest
- Encourage them to have a direct experience and visit all the exotic locations described in the articles
With this goal, articles had to be prepared based on the various popular search terms, which would provide detailed information about the following:
- History
- Climate
- Vacation Spots
- Art and Architecture
- Adventure Destinations
- Vacation packages
- Honeymoon Travels
- Travel Tips
- Culture
- Hotels
- Festivals
- Food
- Travel Agents
- Travel Discounts
- Travel Insurance
- Flights
- Solution
Each article was factually checked from books, the Internet and from people based in those countries. Apart from that, tourist feedback posted on various blogs helped us gain better understanding of these locations while doing secondary research.
Each article was keyword rich, designed specifically to increase traffic to the client’s website and make it a valuable resource for tourists. Some of the countries covered were UAE, Maldives, Bahamas, India and Malaysia.