Case Study :
Writing Blog Posts and Daily Editorials for a UK-based Competition Website. Ongoing.
- Opportunity
To write a series of informative and entertaining Blog Posts and Editorials for
a British competition website that targets a demographic of UK citizens over 40,
providing them with the most relevant offers and savings available in the market.
- About the Project
Our client is UK's first dedicated competition site for consumers over 40. In order
to cater to this niche, they require daily editorials that touch upon the latest
happenings in the United Kingdom, positive news items from around the world, observations
on the weather, and links to various competitions being hosted on the website.
Also, the client requires regular blog posts on Travel, Home and Lifestyle, and
Gardening that would be of interest to this demographic. These have to be extensively
researched to provide fresh and useful information, and have to be written in a
conversational style in British English.
- Solution
Our content team conducts daily research into the news and events in and around
the British Isles, collects daily weather information, and also compiles positive
news items and remarkable stories that would interest the client’s target demographic.
All the editorials and blog posts are linked to relevant offers and savings that
are available in the client’s website.
The aim of the editorials and blog posts is “edutainment” – entertaining and educating
the readers at the same time. To maintain an uninterrupted stream of blog posts
and daily editorials, we’ve also created a content bank of reserve content that
the client can avail of in rare exigent situations. The company’s website has been
growing at a phenomenal rate and has increased its reach by 870% in the last 3 months.
- Client Comments
Perfection. Absolutely brilliant.